Search Engine Marketing / Pay Per Click Advertising

Pay Per Click (PPC) or paid advertising is an effective marketing tool used to drive relevant traffic to your website using targeted keywords and campaigns specifically geared toward your products or services.  Our marketing partners will create an ad campaign and then bid on selected keywords that highlight features of your business. When a potential client performs an inquiry using these selected keywords, search engines prominently display your ad either at the top of the page or along the right hand column. At this point a searcher can then click on your ad and connect directly through to your Website. This way you only attract and pay for the most relevant traffic to your site and there are no other hidden costs. As compared to traditional advertising, PPC Marketing delivers much more specific ROI tracking results because comprehensive daily and monthly statistics are available for ad tracking and performance.

Search Engine Optimization

SEO is as much an art as a science involving process and strategy. In other words, we use SEO strategies and techniques that conform to the acceptable standards of the search engines - producing solid lasting results. There are multiple factors involved in the process and our marketing professionals have the necessary resources and expertise to maximize your campaign.  Our SEO plans offer increasing levels of optimization, link building and social marketing specifically tailored to the needs of your business.

Social Media Optimization

Social media plans connect your company with your customers and potential customers. Unlike search marketing, it is not an overt tool for selling, rather it's purpose is strengthening brands and creating positive buzz online to people who want to know what you have to say. Our SMO plans are flexible and can be tailored to meet your company's needs; please feel free to contact us for a free consultation to determine strategies that best suit you and your budget.

Landing Pages

You may already have a website and a Logo; however, if it is not optimized for the search engines as described above, then it is likely not producing as much traffic (e.g. ‘Sales Leads’) as it should.   We will work with you on many levels using your logo, colors, keywords and several other factors to create a single ‘landing page’ that your customer is forwarded to when he or she clicks your name in their search results.  Your landing page then gathers some basic contact information about your visitor so that you can follow up with them.  Your customers can then be forwarded to any other page on your site that you wish. 

A Landing Page is the ‘Front Door’ to your business on the internet, and like any store-front in the real world, your customers need to be able to find (SEO, PPC, etc.) your store and then to come in (inviting, attractive store-front).  This is our major focus and strength at Power Lead Systems – for more specifics on what goes into a landing page or even a whole developed website, please see the next paragraph.

Web Design and Web Development Plans

Frustrated or Unsatisfied with the design or performance of your website? We can help!

• Our Design Partners are considered ‘Best-of-Breed’ in the web media industry and have successfully developed hundreds of Web sites
• Our developers and graphic designers use state of the art technology while always keeping abreast of web trends and marketing strategies
• Our designers and programmers are all dedicated full-time professionals and based here in the U.S. 
• We deliver on time, within budget and charge less than most similar agencies
• You always own everything – your domain, hosting account, your website and content

All Website Design packages include the following:

• Domain name registration and/or setup
• Business email account(s) matching your domain name
• Completely custom and search engine friendly website design
• Registration with the major search engines
• Google analytics enabled for visitor tracking and trending

Entry Level Web Site Design Service

On the Internet, size doesn't matter; your company - whatever your size - can compete globally. The main ingredient to your success is an effective website which will impress your prospective customers. As a general rule, you should be spending 20 to 25% of your marketing budget online, and your website is a large part of your online budget. Small companies should not penny-pinch on their web presence!

Adding value (and income) to your business is pretty straightforward: build a great site and then market it correctly. However, we understand that is most often easier said than done, and that designing a website can be overwhelming for a small business. For this reason we created an Entry Level Web Design package to help any small business have a strong web presence for a great price. We create our sites to gain maximum search engine rankings and produce sales and leads for your business.

We do design every day and our sites emphasize consistency combined with rich graphics. Our professional teams design web pages that offer functionality with clean, straight-forward navigation and our expert writers will also assist you with creative content. If you want to create a strong impression on the web with your entry level website, our professionals can help you.

For larger design packages or development projects, please simply inquire on our contact form.

Answering Services

How many phone calls (potential customers) have you missed due to being on the job or having no-one available to take the call and get the customer’s information?  This is an integral part of any business’s operations and we know that MANY sales opportunities are lost every single day simply because someone ‘wasn’t able to answer the phone’…

If you don’t already have an answering service, we believe it should be part and parcel of any marketing package you put together with us - (It is also one of the less expensive and most effective things you can do for your business).  We will set up your account, an 800 number if you wish and then ‘your’ phones will ALWAYS be answered - 24/7 including nights and holidays if that is what you want.  Further, the phone is answered in Your Company Name, messages are IMMEDIATELY forwarded to your email, cell phone or Blackberry^® and include all the customer information you need to get back with that potential sale no matter where you are!

Additional Services - Per Project Basis:

Printing Services

You might wonder why we would include this.  Very simply, it is all part of a process called ‘Branding’ – which is perhaps THE most effective tool in marketing your company but can be one of the hardest aspects to achieve.  You very quickly recognize the McDonalds^®, Best Buys^® and Starbuck’s^® of the world.  Why? Very successful Branding.

Consistency across the board is key to effective branding.  For example: you may have a great looking website, but your business cards or bid sheets are plain or unimpressive. Your customer might remember seeing your site, but ‘Gee, where did I put that card?’ or ‘I know that bid was on some kind of blue paper, but all I can remember is the color of the company logo…’  The reverse could be true as well: you hand out a great looking card, but then the customer goes to your website and then loses confidence because it looks amateur or cluttered or any number of other issues.

This is why Power Lead Systems can include handling all of your printing needs as well.  We stay in contact with 5 of the top print houses across the nation.  After you have had any design work done, or you would just like to consolidate your ‘brand’ image, we can help handle all of those specifics as well.

Classified Ad Placement

If you have a marketing strategy and would like to enhance it by staying in front of regional readers, we can handle your ad design and placement for you as well.  This service is geared toward Houston Community Newspapers^® and the Greensheet^®; however, we can assist with getting your ad in other publications of your choice.

Sales Leads

If you are in an industry where your customers are as likely to purchase today, tomorrow, next week or next month, then Power Lead Systems can enhance your lead generation further by providing current and up-to-date lists of potential customers defined by nearly any set of ‘qualifiers’ that you determine.

Radio/Television Advertising

Power Lead Systems has partnered with a Media Advertising Brokerage that can supply customized ad campaigns at tremendous discounts in virtually any market and targeting any demographic.  If you choose to do a radio or TV advertising campaign, we can help manage the entire process for you while maintaining the highest standards in ad creation, placement and tracking.  Your ad campaigns can be created and run on nearly ANY budget. 

While this is not a service that we usually begin with, we can provide assistance from start to finish when the time is right for you.  If you always thought radio or TV would be too expensive, think again.